Look anywhere these days about growing a business and it won’t take you long to stumble across a pontification on the importance of culture. Culture is commonly framed as a mythical thing that will determine your companies success against any other. The difficult thing about culture is everyone says you need a great one but not a lot is written about building a great one.
Culture is defined by one thing; consistency. Items you deem important, over and over again. Intentionally or not.
Culture happens weather you plan it or not. The items, actions and processes you spend your attention on day-in-day-out will ultimately lay the framework for your culture.
Commonly you’ll job postings citing the companies awesome yoga classes, snack bar or relaxed dress code as examples of their awesome culture. These might be indications of culture, but they’re not culture, they’re perks. Benefits for working in the company. None of these items help set a basis for what’s important to the company and team members.
Culture is a “how” not a “what”. A companies’ culture is made up of social queues and understandings that dictate how your company operates. Culture frames how people treat one another, what is communicated and how priorities are determined.
Culture is what you do. Documenting, communicating and enforcing your culture is what’s difficult. It takes a tremendous amount of effort and commitment on a daily basis to ensure your culture is understood and effective.