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I have no desire to scale up or get bigger. My desire is to produce the best food in the world. And if in doing so, more people come to our corner and want stuff, then heaven help me figure out how to meet the need without compromising the integrity.
As soon as you grasp for that growth, you’re gonna view your customer differently, you’re gonna view your product differently, you’re gonna view your business differently. Everything that is the most important – you’re going to view that differently.
” Joel Salatin, Polyface Farms owner via 37signals - We just watched Food Inc. the other day. A great flick if you want to start thinking about where your food comes from and Joel was amazing to listen & watch. His farm seems awesome and I hope there’s more and more farmers out there doing as he is.
